Brand personality shines in carefully crafted behind-the-scenes shots
A Minnesota-grown Midwest delivery service, Spee-Dee Delivery understands that images have a powerful effect on how customers perceive a brand. So when the company featured employees in an annual calendar distributed to customers and vendors, it needed more than just pretty pictures. It wanted photos that would demonstrate the value of its fast, friendly and reliable services in the everyday lives of customers – and encourage them to keep coming back.
To tell that story, Media Productions developed scenarios that would work well together and merged equipment shots with candid images to provide a peek into the daily life of a delivery company.